Search Engine Optimization For Everyday Folks
One of the best ways to get instant traffic to a web site is to pay the search engines to get listed, using “pay per click” advertising.
If you do some search engine optimization, you can get the search engines to like your pages more, and then they will list them in the organic results (the results people see when they search).
Google has this thing called a quality score, which is measured by something called Page Rank. Not even Larry Page knows how it is calculated, but I can show you some simple steps you can take to get higher search engine results and higher Page Rank.
Interested? Lets get into the simple seo stuff you can do to get higher rankings, better Page Rank, and all that stuff.
1. Generate links on other websites pointing to your website, using popular keywords.
I mean, do stuff to get other sites to point to your site, using a link phrase that people actually search for.
A great way to do this is to write informative articles and use the author box to link back to your site, then submit your article to many article directories.
2. Include your keywords in your title tag.
Putting your keyword in your title makes it show up in the very top left of your browser window, and tells the search engines what your page is all about.
3. Put your keyword in your headline.
Putting your keyword in your headline reaffirms the theme of your web page, so the search engines are pretty much convinced they know what your page is about. The headline is the biggest text on your web page, usually at the very top of the page.
4. Put related keywords on your page.
This means your page should be meaningful, and contain related words to whatever you are discussing.
5. Remove the programming jargon from your main html file.
A lot of web page tools stuff a ton of programming junk at the top of the generated html file, and it confuses the heck out of the search engine spiders. Be sure to have any javascript or “css” stuff moved into separate files and linked from your main html file. That way, the spider bots can read plain english without tripping over squiggles and backslashes.
6. Put the full link to your internal HTML pages.
This means instead of linking to flowers.html, you should link to http://www.yoursite.com/flowers.html. This makes the search engines visit your other pages, and list them in their results.
7. Update your site frequently.
By keeping things new on your website, it means you have active dynamic content, which the search engines love. So keep things maintained and updated, and your rankings in the “SERPS” will rise steadily.
Put these tips into action, and watch how it improves your results, but in your listings in the search engines, and in the extra web site traffic it creates. SEO is easy, once you know the simple steps to take - so take a step now.
